3 Ways Your Brand Will Benefit By Using Influencers

Sequoia Powell
5 min readFeb 11, 2021

I think it’s safe to say that we live in an “I’ll have what she’s having!” society.

Seriously. Just think about it. How many times have you blindly purchased a new product or service after seeing your favorite celebrity or influencer with it? More than once, right? Well, don’t be embarrassed. We are all guilty.

We want to be apart of the latest trends, especially if our favorite influencers are backing them. I mean, that is why we follow them because we feel a connection and trust their opinions.

With this in mind, it should be a no-brainer for brands to work with influencers to promote their products or services. Though some brands have jumped on this opportunity, others are hesitant to use them.

So, for those of you who are worried about ruining your brand with influencers, below are three reasons why they are indeed beneficial to your brand.

However, before we dive into the benefits, please note that you can’t just choose any influencers to represent your brand. Just like any other employee, you must vet your influencers to ensure they align with your brand and target audience.

Three things to keep in mind while researching for influencers are:

  1. Their values and if they match your brand’s values
  2. Their engagement rate and not just the number of followers
  3. The category of influencer that best fits your brand’s needs

Here are three benefits to using influencers:

Boost Brand Awareness

First and foremost, influencers could effortlessly boost your brand’s awareness with just a few posts.

It can play an intricate part in expanding your reach online by sharing your brand on their social media accounts. Once this happens, their followers will begin to notice your brand, understand your purpose, and know who you are as a brand through the influencer.

Basically, introducing your brand to a whole new audience.

The key is to ensure that you select an influencer whose niche aligns with your brand, and as a result, it will help your brand connect to an already engaged audience.

Plus, since influencers are known to start trends and introduce their followers to new brands, aligning your brand with them shows you are an innovative company.

Builds Trust and Credibility

Another benefit of using influencers for your brand is that it builds trust and credibility with your consumers.

Since influencers are typically industry experts and well-known leaders, it adds instant trustworthiness to the brand when they share content about a brand.

In other words, it’s like having a personal cheerleader bragging about your brand. This is beneficial because it means that consumers are more inclined to convert now that an influencer has vetted the company.

Plus, by partnering with an influencer who is trusted by the target market and produces a genuine message, consumers will pay more attention and have confidence in the brand. This will, in turn, result in a positive response from the target market to your brand.

Increase in Sales and Leads

Using an influencer to promote your brand is beneficial because it induces an increase in sales and leads.

Helloooo! That is the overall goal, to bring in revenue.

This is due to the simple fact that followers trust the influencers and pay attention to the brands they promote, which means they are more inclined to buy and engage the brand.

Additionally, utilizing influencers relevant to your brand places you right in front of your target audience interested in your niche, which drives purchasing decisions and new leads.

Plus, using influencers allows you to connect with a new audience where they spend most of their time, resulting in more leads.

Need more proof? Here are two examples of brands that use influencers effectively.

Nike

One brand that uses influencers for marketing their brand is Nike. If there is one thing that the company knows how to do, it is stay relevant.

They have created social media campaigns around macro-influencers like Serena Williams, Drake, Colin Kaepernick and micro-influencers who relate to the younger audience.

They use their famous line is “Just Do It,” and their audience’s desire to better themselves to their advantage by partnering with influencers who share the same drive.

(Nike, 2021)

The role that influencers play for the Nike brand is to highlight new products that they offer and make the audience feel like they are capable of achieving greatness when wearing them.

By using macro-influencers, they boost their brand awareness by connecting with the celebrity’s followers and driving sales since they trust them.

When using micro-influencers, they connect with their audience, who aren’t necessarily professional athletes, but they are working toward greatness.

(Nike, 2021)

It goes without saying, the influencers from macro to micro are successful in promoting Nike’s marketing plan since they represent the brand’s values and drive sales.

Their influencer posts increase the brand’s reach and prove that the company is an innovative leader.

Savage X Fenty

Another brand that uses influencers effectively is Rihanna’s Savage x Fenty brand.

Now, of course, they use Rihanna to promote the brand.

(Savage X Fenty, 2021)

However, they also use other influencers from different categories, from YouTube star Jackie Aina to singer Miguel, to increase the reach and drive sales.

(Savage X Fenty, 2021)

The influencers’ role for the brand is to create a connection to the brand and target multiple audiences at once.

There are influencers of every body type and gender, strengthening the brand’s body-positive reputation and building trust.

(Savage X Fenty, 2021)

The Savage X Fenty influencers have been successful in the company’s market plan because they create marketing campaigns with different influencers who are trendsetters and share their value.

The brand’s posts typically include influencers to reach their target audience, resulting in building credibility and driving sales.

All in all, it’s clear. Influencers offer many benefits to your brand. If you aren’t using them, then you are missing out.

Happy Influencing!

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