Moon Juice + Clubhouse = Benefits
Social media platforms are popping up a dime a dozen.
I mean, have you really taken the time out to see how many are in your app store.
Trust me! There are more than just Instagram, Facebook, and Twitter.
Oh, and how can I forget the newest fan favorite, TikTok.
The thing is, some of these new platforms stick like TikTok, others are for a very niche audience, so only a few people use them, and others die off as quickly as they launched.
One social media platform that has made a name for itself in the past year is Clubhouse.
The Clubhouse social media app was created in Fall 2019 by founders Paul Davison and Rohan Seth. It was officially launched in March 2020. Yep, at the beginning of the COVID-19 pandemic.
What sets the social media platform apart from the others is that it is an audio-based chat app.
When the app first launched, it was only available to Apple iPhone users who were exclusively invited by someone on the app, similar to a real-world club membership.
The app did a great job creating a sense of FOMO (fear of missing out), which intrigued consumers even more. Consumers wanted to download the app and get invited to find out what they were missing out on.
Nonetheless, after a successful few months, it also opened its app downloads to Andriod users.
You can hear insight from professionals, like Elon Musk and Bill Gates, in different industries in the Clubhouse chat rooms. Seriously, though, it’s pretty interesting.
Let’s take a quick trip down memory land. Remember back when landlines were the only way to communicate, and there were multiple phones around the house.
Think back to when you would get a phone call from a friend and your brother would be listening in on the other line snickering in the background.
Annoying!
This is similar but less creepy. You can listen to other people’s live conversations on any topic of your choice.
With that said, I am sure you are wondering how brands can use the Clubhouse app to reach its target audience and gain awareness.
Don’t worry. I’ve got you covered.
Here are two ways your brand could effectively use the Clubhouse app to increase brand awareness.
Fireside Chats
Brands can use the Clubhouse app to host fireside chats about trending topics relevant to its brand and target audience. These chats would feature moderators and company leaders who are well-versed in the topics of discussion. Plus, these fireside chats will help brands create interactive conversations that spark interest in the brand and draw consumers to its websites and other content.
Join Industry-Related Rooms
Brands can have team members join in on room discussions related to the industry. These brand representatives can participate in speaking in rooms of large audiences and sharing unique insights related to the brand. This would help to build brand awareness and increase following.
Still not sure if Clubhouse is an app for your brand?
Let’s take the Moon Juice brand, for example.
Moon Juice is a plant-sourced beauty and wellbeing brand based in Los Angeles, California.
The brand creates and sells products with Moon Dust adaptogen blends, plant proteins, super adaptogenic herbs, and mushrooms to elevate body, beauty, and consciousness.
Moon Juice’s audience consists of health-conscious young adults who take pride in taking care of the mind, body, and soul.
Moon Juice is currently not using the Clubhouse app, which is a problem.
Here’s why: The brand is missing out on an opportunity to increase its brand awareness and connect with its target audience with the Clubhouse platform.
Moon Juice should use the platform to participate in industry-related conversations, build a community, and get a better understanding of its target audience.
Considering that Moon Juice’s target audience is health-conscious young adults, the Clubhouse app is an ideal platform to reach its audience.
The Clubhouse app is often used by young adults looking to discuss topics they care about, including health and wellness.
The platform would help Moon Juice with its goals to expand its reach and increase brand awareness by participating in industry-related rooms.
It could also help the brand with its goal to build brand loyalty and trust by creating a sense of community in its rooms on the platform.
Here are three types of content Moon Juice could use on the Clubhouse platform:
Sponsor a Room
Moon Juice could sponsor a room to share its brand story and personality with its target audience. This type of content would help the consumers feel a closer connection with the brand, builds trust, and resonates with potential leads.
Partner with Influencers
I am sure you know that influencers are a big deal. Imagine partnering with one on an audio-based platform like Clubhouse. Moon Juice could partner with influencers on the app to place its products in the conversations and increase its brand awareness. It allows the brand to get in front of the influencers’ followers and expand its reach.
Host a Weekly Themed Room
Moon Juice could host a weekly themed room centered around health and wellness for its target audience to participate in. This content could feature product benefits and testimonials with an influencer or brand leaders as the moderators. The best part is the app allows you to schedule the event ahead of time. This will create a sense of community and give the brand’s audience a safe place to chat and attend each week.
With that said, hopefully, this has sparked some ideas on how to use Clubhouse to your brand’s benefit.
Happy Clubbing!
