Social Media Management Tools Guide
Diamonds may be a girl’s best friend, but if she’s a social media manager than a social media management tool is basically her sister.
Don’t worry! The same goes for guys, too.
If you are in the social media industry, you know that social media management tools are essential. If you don’t, well, imagine having cereal with no milk or peanut butter with the jelly. It’s just not the same.
Seriously, not cool!
Just in case you are one of those people who prefer cereal dry or just a peanut butter sandwich, here are few reasons why social media management tools are critical.
Consistency is Key
First thing first, social media management tools provide a brand with consistency, which is key.
With a management tool, social media managers can easily schedule posts to go out daily at ideal times. This ensures that their target audience is continuously being fed content that they enjoy.
Plus, it builds trust and confidence with the audience because they can rely on the brand being faithful.
Manage Multiple Social Platforms
Not only can you schedule posts, but you do it for multiple social media platforms with a click of a button.
Social media management tools are important because they allow brands to manage multiple platforms at once.
You can monitor the engagement, keywords, competitors, messages, campaigns, hashtags, mentions, etc., of each platform on one site.
It’s efficient and saves everyone on your team time. And, hello, who doesn’t like to save time.
Analyze your results
Now this reason should be obvious, but I will go ahead and break it down for you anyway.
Social media management tools provide brands with relevant data to analyze and track metrics.
You can use each platform’s data to measure your goals and make the necessary improvements to meet them.
I mean, why have goals if you aren’t going to properly measure them.
With a social media management tool, you can do just that.
Plus, you can also use the data to better understand your audience and their habits.
Not to mention, the data can be used to prove the ROI to your company.
Now we are on the same page, here are two social media management tools you could use.
Hootsuite
Hootsuite has been dominating the social media management tool industry for years now.
The tool provides brands with a platform to plan, create, and schedule content with over 25 social networks.
Brands can use Hootsuite to connect with their audience by responding to public and private messages, streaming activity across all platforms, and having a content library with saved responses.
Plus, it helps brands collaborate with colleagues by assigning permissions, assignments, and trainings.
In addition, it provides brands with analytic features to monitor campaigns.
Pricing: It’s perfect for personal use with a free plan and small or large businesses with plans ranging from $15 to $599.
Pro: Brands have the ability to target posts and share content directly to their target audiences’ location and demographic.
Con: Learning the platform can be a headache for new users because of its complex system.
Buffer
Buffer is another social media management tool that is perfect for scheduling content across multiple social media platforms.
It is an efficient tool that can help brands create creative content, monitor platforms, track engagement, and collect data.
Pricing: The platform is excellent for personal use with a free plan and small or large businesses with four monthly plans from $15 to $399.
Pro: It has a user-friendly dashboard that easy for new users to learn.
Con: The tool’s messaging feature for responding and interacting with your audience is limited.
Now that you have a few social media management tools to choose from, there are just two more things to cover.
The role social media management tools play in social listening and community engagement.
For social listening, these tools can help brands listen to their audience by monitoring keywords, trends, hashtags, mentions, etc., all in one place. Brands can use this data to provide customers with support, better understand their customers, and measure their reach.
As far as community engagement, brands can use the tools to respond to their audience and create new campaigns that boost engagement. It centralizes all messages into one stream to help brands track responses and provide quality customer service.
With that said, it should be clear that social media management tools are essential and necessary for any brand. The goal is to work smarter, not harder, right?
Happy Managing!
